A well balanced incentive program encompasses more than just cash compensation; it should include contests and SPIFFs that offer a different mix of rewards such as merchandise, travel or gift cards.  There is research to suggest that adding these non-cash incentives makes a more effective, memorable and motivating incentive program than pure cash compensation.  That is why Incential has developed an integrated module to design, administer, report and even redeem non-cash rewards in the same Incential system that administers your primary cash compensation.  With a web services API integration to Incential's travel, merchandise and gift card fulfillment partner, Incential Rewards becomes a seamless, full-service non-cash incentives solution.